A Guide to Pay Per Click

Pay per click is the Internet advertising model where advertisers pay to their host only when a visitor clicks on their advertisement. On major search engines, there are 300 million searches each day, causing 80% internet traffic. Cost per click is the money that advertisers pay to search engines for a single click on their ad for each visiting customer to their website. Top placement is given to the highest bidder of a particular phrase or word.

Websites utilizing Pay Per Click will display the ad when there is a match of keyword query with the keyword list of the advertiser. Though there are several PPC providers, Yahoo Search Marketing, Google AdWords and Microsoft adCenter are the three biggest network operators. It is easy to manage 24 hours a day with the help of certain tools, and by using right keywords and creativity, attract right customers. To make pay per click work for you, choose more specific and descriptive search items that describe and reflect your product or service.

You need to target your online advertisements around the business priorities such as most profitable products, seasonal purchase, and so on. In the case of flat-rate pay per click, publisher and advertiser agree on a fixed amount payable for each click. The agreed amount is based on the content of the pages, and content that usually attracts more visitors have higher Cost Per Click. This type of model is common to comparison shopping engines that publish the rate cards, but these prices are usually minimal and for more visibility, the advertisers can pay more.

The bid-based model involves a contract signed by the advertiser that allows them to compete with several other advertisers in the auction hosted by the advertising network or publisher. This word attracts just the lookers and not many buyers. For any PPC campaign, certain management tools are necessary, as they make the job much easier by automating several processes that you need to monitor or manage to make sure that your PPC revenues are being used wisely. Although there is a good blend of PPC marketing networks, Google AdWords, Yahoo, Ask Follow and MSN are the major players.

All the PPC networks strictly restrict the kind of copy that will appear in the listing of the search engines and look at the advertising text as well as the link pointer before approving it for publication.


Ensuring Organic Search Engine Optimization: Take It Seriously

Running a business can be hard enough but when you’re not keen on the best marketing tips and how to make your business prosper, you’re really going to have problems.  This means that more people are going to come to your business as a result of the results offered by their searches. The more traffic you can drive to your business the more potential customers you have visiting your site and chances are most of these will purchase some of your products or services. Not everyone is going to want what you have to offer, but the point is you want to attract as many potential customers as possible.

One of the best tips is to refrain from overdoing it with the keywords. Keywords are what will target the traffic to your site but when you cover your web pages with keywords it’s going to be clutter and look cheap. You want to use it in the header of your site and meta tags but never just throw them around freely. You don’t want your content to be choppy or overflowing with keywords because this is going to be hard for people to understand and it just won’t look right.

You also need to take the colors and fonts that you are using your page into consideration and ensure that for the best organic search engine optimization that you not only choose those that are going to attract attention but also which go well with the type of business you run. You want your site to stand out but in a good way, so people will remember you and want to come back to spend their money at your company rather than others. One of the best tips for organic search engine optimization is to check out your competitors because you’re sure to get some great ideas this way and see what you’re up against. You don’t want to copy ideas or be exactly like another company even if they’re doing quite well, but you can certainly take ideas from their success and use it to your advantage.

You can absolutely use the creativity of successful businesses to help you get off on the right foot and increase profit for your business. One of the best tips for organic search engine optimization is to be aware of what your target audience is and then work towards that. Without knowing your target audience as a business this is a very poor marketing strategy because chances are your business isn’t going to do that well. Any company that wants to get started and ensure organic search engine optimization is going to need to take that first step and find a company to go through.

With proper utilization of SEO even businesses that are struggling can rise up and make their way up in the rankings. Organic search engine optimization is crucial if you want to have the best marketing strategy and help your business to really strive. You will have to pay for these services of course but it will be more than worth it. You will quickly see just how much more business you’re pulling in, almost immediately.

AdWords Pay per Click Advertising

PPC is a technique used by website owners in order to determine a way that they can charge their advertisers when internet users go to their websites by clicking on to advertisement banners on their websites.  Neither the website owner nor search engines are charged with determining how the advertiser is going to pay for this service. Google has recorded AdWords as its highest source of revenue and it is used in implementing the PPC technique. AdWords makes it possible for text and banner advertisements to be addressed to a targeted audience using PPC. Since all that Google requires of people is the internet and creativity, this technique is now being used in many different parts of the world.

There are two main ways that advertisers can determine how much they should be charged for advertising. They can either use a flat rate or one based on bids. In order to decide, the advertiser needs to be aware of the number of visitors that visit that website and the chances of those people also visiting his or her website. This can be determined by the type of audience the advertiser is targeting.  It is important for the advertiser and the website owner to share the same target audience as this will improve the chances of visitors clicking on the adverts. It is also important to consider the number of sales conversions one might get. If the audiences of both the advertiser and the website owner are the same, there are higher probabilities that they visitors might buy the product being advertised. Advertisers can determine the type of audience by the search terms internet users input in the query box or based on the context of the pages they are viewing.

AdWords advertisements are all placed on Google search engine as well as other networks that have partnered with Google. Google determines which adverts should be placed on search results pages based on the results that have been yielded. This means that the adverts are tailored to specifically fit into the needs of the internet user putting into consideration where they are located and what time it is there. Research from many search engines shows that although people who log very late at night generate much traffic for a site, they do not necessarily make any purchases especially if they are not searching for something work-related. However, when a person logs in at night and they are searching for a product, that person is more likely to be a sales lead that can later be converted into a sale.

Pay Per Click Campaigns

Just as advertisers buy advertising time on TV programs during which they run their ads, Pay Per Click (PPC) enables website owners to buy space in search results to promote his business- that is where Pay Per Click campaigns must begin. The website owner has to pay the search engine for the location of his listing – just at in newspapers where front page ads cost the most, the PPC listing get more expensive the higher in the results they are. When a person does a search using one of the well known search engines, the page of results that opens has two categories of results – the general search results that fill most of the page and the highlighted ones that occupy a prominent and eye catching position on the page. It is these “special” results – the ones that are noticed fist – that are PPC listings.

Being so prominently placed on the search result page means that your listing will attract eyeballs with a larger likelihood of people clicking your link as compared to those in the general results. But not all PPC listings are equal; there are usually a few of them and here too the ones at the top of the list will get the most responses. Just like paying more for an ad on the most popular pages of the newspaper, you will need to pay more for a PPC listing that is high on the list – the higher up, the most expensive it will be is the thumb rule of  Pay Per Click campaigns .

PPC has the advantage of being more targeted than conventional advertising – you do not pay a fixed sum for a PPC listing – you will pay the search engine only for each person that clicks on your link to visit your website. While this does not guarantee sales, it does mean that you are paying only for the people who follow your PPC link – the ones who are interested in what you have to offer and who are, in turn, the most likely to buy from you. The great advantage of PPC is that you will know how many people clicked on your link since you will be billed for this and you are not paying for search engine users who have not visited your site. Knowing how many people followed your PPC link and balancing that against the increase in sales will allow you to judge how effective the Pay Per Click campaign has been and if the returns do not justify the expenditure, you can stop and think of other options.

Search Engine Optimization Explained For Dummies

Search engine optimization is, in its most basic form, the art of building your website in such a way that when people use search engines to look for information related to what your site contains, they will find you at the top of the results. While search engines are a boon for people looking for information, the draw back is that they usually perform too well. That may sound odd, but when you consider that a search for a popular subject or product can throw up a hundreds of thousands of results, you will understand who is going to hunt through all that material for find what is wanted? The websites that attract the most visitors are those that come up highest in the search engine results – if not at the top, then in the first page (or at lest the second).

A search engine works by using the keywords that people type into it to look for relevant websites and when the search is complete, the engines produces pages of results. Where your website appears in these results will depend on how relevant the search engine thinks it is to the keywords it was searching for. That means that the more often the search word or phrase appears in your website, the more relevant the search engine will think your site is to the search. This is search engine optimization explained in its simplest form.

Many people fall into the temptation of using the keywords too often in their web pages which not only makes the text look forced and unnatural, it also puts search engines off because the advances in search technology means that these engines can detect web pages that are filled with keywords only for the sake of giving them a better ranking in the search results. A website that sells coffee makers and uses these words 75 times in a page containing 700 words of text will be ignored by search engines because it is an obvious case of artificially forcing keywords to get higher ranking and has nothing to do with the relevance of the site. There are also many unethical ways of optimizing your site such as using hidden keywords and participation in link farms but search engines are becoming more sophisticated every day and this kind of unethical optimization will get caught sooner or later, resulting in the website being removed from the search results.

A great website is not guarantee of success – there is far too much competition to sit back and relax without making every effort to get traffic to your site. The most effective way of doing this is by making your site search engine friendly. Optimization involves a great deal more, but this is the basic concept of search engine optimization explained.