A Guide to Pay Per Click

A Guide to Pay Per Click

Pay per click is the Internet advertising model where advertisers pay to their host only when a visitor clicks on their advertisement. On major search engines, there are 300 million searches each day, causing 80% internet traffic. Cost per click is the money that...
AdWords Pay per Click Advertising

AdWords Pay per Click Advertising

PPC is a technique used by website owners in order to determine a way that they can charge their advertisers when internet users go to their websites by clicking on to advertisement banners on their websites.  Neither the website owner nor search engines are charged...
Pay Per Click Campaigns

Pay Per Click Campaigns

Just as advertisers buy advertising time on TV programs during which they run their ads, Pay Per Click (PPC) enables website owners to buy space in search results to promote his business- that is where Pay Per Click campaigns must begin. The website owner has to pay...
Search Engine Optimization Explained For Dummies

Search Engine Optimization Explained For Dummies

Search engine optimization is, in its most basic form, the art of building your website in such a way that when people use search engines to look for information related to what your site contains, they will find you at the top of the results. While search engines are...