Designing a Winning SEO Strategy for 2017

Understanding the big-picture search trends and aligning that with your companies SEO goals is key. SEO is a always changing game, 2017 might include some of the biggest changes we’ve seen yet! Some times its easy to overthink SEO. Lets take a look at Google’s original (still number one) mission statement.

“Google’s mission is to organize the world’s information and make it universally accessible and useful.” – Google

Okay, so I think most of us understand that Google organizes all of the Internets information into one accessible location. The part I strongly believe is over looked again and again is the word useful!

Useful = Relevancy

In 2017 I recommend focusing on relevancy above all. Future proofing for SEO typically does not exist but in this case I believe if we keep relevancy at the fore front of our planning it can exist. Okay now lets get to the good stuff… Whiteboard Strategy.

Understanding the search trends:

Massive rise in SERP features, Google is showing many more data types and markup’s in the search results. There are 18 major markup records and many more are being added all of the time. This trend is expected to continue.

Instant answers could be King. Especially true on mobile! It’s also true on desktop as well. Google is trying to answer a lot of the queries themselves. That can mean they’re taking away traffic from you! Or it can mean there is opportunity to start answering common questions.

Intent > keywords: We’re also seeing this trend that started with Hummingbird and now, obviously, continued with RankBrain around intent, searcher intent being more important than keywords in how we target our content. This does not mean keywords are not important, actually there more important! The searchers intent is key so the slightest change in keywords can have major results. We need to understand the searcher even more in 2017.

The value of comprehensiveness has clearly been on the rise. That’s been true for a couple of years, but it definitely is a trend that continued in 2016 and we expect to continue into 2017. Google continues to improve its comprehensive algorithm allowing it to better understand our websites and the content on them.

Multi-device speed and user experience, Google’s been telling us this for several years now, and I think what we are observing is that speed is not the only user experience element. Google has taken action against large website’s with overlays and pop-ups. They’ve taken action, clearly. There are some engagement metrics that are going on there, and that sites that have better user experience and that focus on better engagement are doing better in the search results.

Unreliability of Google data? What’s New… That includes search volume data and data in AdWords. It includes inaccuracies in Google Search Console, Google’s new version of Webmaster Tools, around rankings.

Voice search is on the rise! Voice searching will impact your results in the future. The types of content you might want to produce to be in front of voice searchers is location data and answers to common questions. Your google maps listing is included in this data. For example if someone asks their phone for the best Mexican restaurant in Oakland County, Michigan, Google will search maps for the highest rated Mexican restaurant.

Machine learning and deep learning, we’re seeing it affect the search results in terms of how they’re considering links, how they’re looking at keyword searches, and how they’re looking at content. This is why keeping relevancy at your core strategy is key!

Multi-visit buyer journeys have always been important. All marketers are starting to realize this, and a lot of us are optimizing for it, which means that the competitive landscape now demands it.

Bias to brands, it’s still a thing even in 2017. We’re still seeing it, and we’re seeing it even more so. We seeing it even when those brands do not have a ton of links, which used to be the big dominating factor.

Undiminished value of links. If you’ve built an SEO presents, you’ve done a lot of these things successfully, links are certainly how you can stand out in the search results. That’s pretty much as true in 2016 and 2017 as it was in 2011 and 2012. The only caveat here is that the quality of links matters a lot more, like a lot, a lot more!

Map your organization’s top-level SEO goals JUST DO IT!


Here’s how Marketing Booker does it. Marketing Booker’s big three for 2017, grow revenue with new partnership’s, MB wants to lower costs to get more profitable and improve the upsell to existing customers. So SEO can help with these things by increasing relevancy on the things that your organization wants to accomplish, and you want to show that SEO is actually doing those things, not just that you’re trying to rank for keywords or bring more traffic, but that you’ve mapped your priorities in this way.

So we could say SEO can help by identifying searchers that partnership’s targets and influencers perform and then ranking for those. We can lower our costs to get more profitable by reducing the cost per acquisition. We’ll drive more traffic with organic search, thus reducing our dependency on Paid Advertising and other forms of marketing that cost a lot more. Those types of things are important wouldn’t ya say?

Sorry, I could not help myself!

Build a keyword content map

The basic concept is to have a list of terms and phrases that come out of your tactics and your goals, that you build a map for.

Example: “All right, here’s how we’re ranking today. Here’s the URL which we’re ranking with,” or, “We don’t yet have a URL that’s targeting this keyword phrase, and thus, we need to build it,” and then the action required there and what the priority is.

Project Management: Break down SEO into individual projects and order by expected ROI

Break down all the SEO efforts that you’re going to do to hit all these goals into discrete projects with a few things — an estimated time of delivery, the people who are assigned to it, and an ordering based on the expected return on investment. You can be wrong about this. It’s fine to be like, “Hey, we’re taking our best guess, thumb in the air. We don’t really know for sure, but we’re going to try. Here’s what we got. It’s link building for the home page. It’s our number-one priority. The value estimate is high because we currently rank number two or three for our own brand name. It’s assigned to this person, and the ETA is March 30th.” Let relevancy tie your SEO goals and Content together.

Build a reporting system that measures results and define clear metrics

Build a reporting and measurement system that’s going to show progress!  Anyone should be able to look at this and say, “Ah! This is where they’re going with this. This is how they’ve done so far.” Every project is different there are many platforms that can do this reporting for you. We recommend Dash Booker for obvious reasons. You can learn more here.

2017 is going to be one of the most interesting years for SEO and our team here at Marketing Booker wishes you the best!

If all of this sounds confusing please consider contacting us for a free evaluation!


How to make IP Address Exclusions In Adwords


IP Exclusions In Adwords

IP Address Exclusions are used in AdWords for people who feel they are being directly targeted by a competitor or are seeing money spent from the same IP without conversions over multiple times.

It should also be noted that if you feel you are the target of such an attack,Here are some ways to Contact Google[/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]

How to make IP Address Exclusions In Adwords

  • From the “Campaigns” section on the dashboard
  • Click the Settings Button
    • When the Dropdown appears. Select All settings.
    • Scroll down almost to the bottom
  • Select the IP exclusions options
    • Click Edit
    • Enter The IP you want to be excluded
  • Click Save and Close

How To Get Google Support In Adwords


The Ways of Contacting Google Support


How to call google


1-844-885-0765 is the number to call. 9am – 8pm EST


How to schedule a video chat


Go to this link, Make sure you have your Adwords Id Number.


How to email them


You can email google here, once signed into to your Adwords Account.


Live chat with google


Click here, to setup a live chat with google.

Introduction To Adwords Search Campaign

An AdWords search campaign is the most common campaign made on Adwords. It provides an extreme amount of value not only to google(who gets paid per impression/click) but to any business owner wanting more customers. It uses the Google Search Engine to display your “Ad Copy” on the “Keywords” or phrases you have targeted.

How it Works

The AdWords bid market is a real-time algorithm that google uses to determine the rank of a customer’s ad. It takes into consideration the bid amount, quality score, keyword targeted and other smaller variables.

It all starts with a user googling something.


The top result has a little box that says “AD” to indicate that it’s a search ad. The second result is what’s called an “Organic Result”.


How to Set Up an AdWords Search Campaign

  • From the “Campaigns” section on the dashboard
    • Click the Red +CAMPAIGN button
    • Click “Search Network Only”
    • After naming your campaign, Click “All Features” for every hidden feature and metric to be available.
  • In Networks,  Click “Include Search Partners”
  • In Locations, Enter where you want your Ad to target.
  • In Bid Strategy, Enter budget for both your bid and daily maximum amount spent.
  • In Ad extensions, Pick What you require, For more info on ad extensions, 

Ad Scheduling > choose what time you want your Ads to show. To make bid adjustments based on timing, check out our latest video here.

Save & Close.

What are Backlinks?

“What are Backlinks?”You may ask, well Backlinks are the most common phrases used when talking about SEO as well as one of the most important signals your website can have.

A backlink is a link on someones website leading back to your website in simplistic terms. Anytime you add your URL to another website, that is considered a backlink, there are different types of backlinks that perform and attain certain goals.

Do-Follow Backlink: A do follow backlink is a link that does link back to your site that is allowed to be by the website owner

It looks like something like this:”<a href=””>SEO 101</a>”

No-Follow Backlink: A no follow backlink is a link that does not link back to your site, The no follow tag lets search engines know that the owner of the site doesn’t want to link back your site.

It looks something like this”<a href=”” rel=”nofollow”>SEO 101</a>”

Why is SEO important to your business.

Picture yourself in the need of Window repair and you don’t know any of the businesses around you that do that. Well most people would break out there cell phones or desktops and start googling or using BING to find the business.

Lets face it, most people nowadays do not open the phone book to find a service or business their looking for.  The new age of customers have grown accustom to using google for most of their searching needs. It has become such a standard that the verb for this is coined as googling.

So why is SEO important for your business? Well because SEO is the whole reason your website URL would appear in the top results, which stats suggest 65% of traffic for what you search is going to the first 3 results in google, So the value can be seen by anyone. If your ranking 1st for your keyword, for example “Home insurance in Nashville” then you would be capturing a majority of the people wanting home insurance in Nashville. This is extremely good because most companies that do not have great SEO find themselves having to pay for the type of leads you’d receive at this point.

The Complete Marketing Guide

Digital Marketing

  • Content Marketing
    1. What is Content Marketing?
    2. How to create/get SEO friendly content
    3. How to do a marketing campaign using Content
    4. What is a press release?
  • Social Media Management
    1. What is Social Media Management?
    2. How to setup a Social Media Marketing campaign.
    3. List of Social Media Profiles
  • Website Design
    1. Website Design Basics
  • SEO Tools
    1. How to check your website keywords
    2. How to check your website analytics
    3. List of Marketing Bookers favorite SEO Tools


Physical Marketing

  • Television Ads
    1. How TV Ads are made
    2. What are the requirements for TV ads?
    3. What are the benefits of Television ads?
  • Newspaper Ads
    1. How do Newspaper ads work?
    2. What are the requirements for Newspaper Ads?
    3. What are the benefits of Newspaper ads?
  • Radio Ads
    1. How do Radio ads work?
    2. What are the requirements for Radio Ads?
    3. What are the benefits of Radio ads?
  • Poster and Billboard Ads
    1. How do Poster and Billboard ads work?
    2. What are the Requirements for Poster and Billboard Ads?
    3. What are the benefits of Poster and Billboard ads?

How to check your digital marketing

Many people are starting to wonder. How can i rank well with google when i dont even understand or know what tools can measure my website. Well here at Marketing Booker we have compiled a list of tools, guides and advice to help clear up misinformation on the ever changing Digital Marketing World.

To look at our tools list, click here.

So after looking over what tools your wanting to use and they’re can be a lot of them to choose from. We want to start getting some data.

1.First things first we want to scan using SEO Analyzer by SEOCentro

2. After you put in the url. Check the stats and look at the keywords being used.

3. Take those keywords and use SEMRUSH to plug the keywords in.

4. Next lets use SEMRUSH to check all the stats on your website. All of these stats seem complicated but it is very simple. Once you familiarize yourself with This tool it can benefit you greatly.

5. After you gather your data. Check the stats and look at the keywords being used.

6. Take a collective of the stats and try to cross examine them with a competitor of yours. You want to look at they’re keywords, their backlinks and they’re competitors.

7. Once you get a good idea you can form your strategy on how to improve and compete in your industry.

Possible October Google Update

New information today talks about the newest updates in october towards the google algorithm, google again has yet to confirm or deny these latest updates. However several Search Engine Specialists have reported  seeing traffic spikes throughtout 15- 23 Oct as a result of the Google Update. Reputable people such as Barry Schwartz at quoted “The automated tools show changes as well. Mozcast shows a spike on October 17th, SERP Metrics shows a spike as of yesterday, so does Algoroo and a new one named Accurankeralso does. Both SERPs and are pretty stable.”


The strange thing that we’ve seen many times is that  all of these sites have reported vastly different days,so one can assume the update is happening in different parts around the web.This is very interesting new for our clients as well as the rest of the community. The reason is because google stated earlier this year that they will come out with a Update that will make changes live very quickly. Which means good news for people on the good side of the google update. It does mean however that the dark side of SEO will find it much harder to fool the system and outrank Whitehat methods. But this is all just a personal opinion. There also has been a lot  of talk about this subject at the Forum shows October 19th

SERP Metrics shows spikes starting on October 19th and going through today

Advanced Web Ranking shows on October 20th

Mozcast shows on October 17th  was also affected from the recent updates. We have seen new segments of our website being listed with the rest of our main Snippet, this possibly occurred around october 15. Among other things we have seen a increase in organic traffic for certain performing keywords.

Have you noticed any changes to your traffic or search results?