Digital Marketing Blog

Learn about the world of Digital Marketing


A Guide to Pay Per Click

Pay per click is the Internet advertising model where advertisers pay to their host only when a visitor clicks on their advertisement. On major search engines, there are 300 million searches each day, causing 80% internet traffic. Cost per click is the money that...

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AdWords Pay per Click Advertising

PPC is a technique used by website owners in order to determine a way that they can charge their advertisers when internet users go to their websites by clicking on to advertisement banners on their websites.  Neither the website owner nor search engines are charged...

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Pay Per Click Campaigns

Just as advertisers buy advertising time on TV programs during which they run their ads, Pay Per Click (PPC) enables website owners to buy space in search results to promote his business- that is where Pay Per Click campaigns must begin. The website owner...

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Search Engine Optimization Explained For Dummies

Search engine optimization is, in its most basic form, the art of building your website in such a way that when people use search engines to look for information related to what your site contains, they will find you at the top of the results. While search...

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Bitmojis in the Real World?

Starting last week Snapchat released mini customizable virtual characters. You can access the virtual characters through the phones rear facing camera. The virtual avatar app, Bitmoji, acquired $64 million last year. Snapchat Inc. hopes this will open a door to...

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Is Article writing taking over from SEO

Well, is it? Is article writing taking over from SEO, or search engine optimization, as a means of getting you free traffic? There are no longer any doubts that Google loves content distributed on article directories, and that their so-called duplicate...

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Insights On Pay Per Click Costs

Pay per click costs is ever so high for advertisers in the billion dollar industry. In the recent past, pay per click advertising has grown to great heights but in the same breathe, there are many concerns.   Keywords see to it that search engine marketing...

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Designing a Winning SEO Strategy for 2017

Understanding the big-picture search trends and aligning that with your companies SEO goals is key. SEO is a always changing game, 2017 might include some of the biggest changes we've seen yet! Some times its easy to overthink SEO. Lets take a look at Google's...

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