A Guide to Pay Per Click

Pay per click is the Internet advertising model where advertisers pay to their host only when a visitor clicks on their advertisement. On major search engines, there are 300 million searches each day, causing 80% internet traffic. Cost per click is the money that advertisers pay to search engines for a single click on their ad for each visiting customer to their website. Top placement is given to the highest bidder of a particular phrase or word.

Websites utilizing Pay Per Click will display the ad when there is a match of keyword query with the keyword list of the advertiser. Though there are several PPC providers, Yahoo Search Marketing, Google AdWords and Microsoft adCenter are the three biggest network operators. It is easy to manage 24 hours a day with the help of certain tools, and by using right keywords and creativity, attract right customers. To make pay per click work for you, choose more specific and descriptive search items that describe and reflect your product or service.

You need to target your online advertisements around the business priorities such as most profitable products, seasonal purchase, and so on. In the case of flat-rate pay per click, publisher and advertiser agree on a fixed amount payable for each click. The agreed amount is based on the content of the pages, and content that usually attracts more visitors have higher Cost Per Click. This type of model is common to comparison shopping engines that publish the rate cards, but these prices are usually minimal and for more visibility, the advertisers can pay more.

The bid-based model involves a contract signed by the advertiser that allows them to compete with several other advertisers in the auction hosted by the advertising network or publisher. This word attracts just the lookers and not many buyers. For any PPC campaign, certain management tools are necessary, as they make the job much easier by automating several processes that you need to monitor or manage to make sure that your PPC revenues are being used wisely. Although there is a good blend of PPC marketing networks, Google AdWords, Yahoo, Ask Follow and MSN are the major players.

All the PPC networks strictly restrict the kind of copy that will appear in the listing of the search engines and look at the advertising text as well as the link pointer before approving it for publication.


Bitmojis in the Real World?

Starting last week Snapchat released mini customizable virtual characters. You can access the virtual characters through the phones rear facing camera.

The virtual avatar app, Bitmoji, acquired $64 million last year. Snapchat Inc. hopes this will open a door to Augmented Reality (AR). Augmented Reality is the integration of digital information with the user’s environment in real time. “More than a third of Snapchat’s 173 million daily active users interact with its AR camera filters, dubbed lenses, every day, according to the company.” (Alex Heath from Business Insiders). Snapchat first introduced the geofilter back in 2015 and then added the World Lenses this year, 2017.

Snap started hiring performance artists and animators to design the 3D characters. Snapchat requires users to download the original app called Bitmoji. Bitmoji is the app that lets users create their customizable virtual character.

They have yet to make money off of Bitmoji, and it’s unclear if that is their intentions.


Online Reputation Management Services

Our experienced marketing specialists have the proven expertise to craft a proactive, thoroughgoing reputation management services that will protect the value and integrity of your brand. Our extensive online reputation management services are based on comprehensive analytics of your business, in which we identify the problems, design and implement an effective strategy, reduce negative visibility, and control for any potential problems in the future.

Our online reputation services are the performance-driven, results-oriented solution your business needs to effectively counter negative press or reviews. Our proven SEO efforts and reputation management services will sustain the long-term protection of your brand, by systematically promoting positive content associated with your brand, personal name, and products. We methodically and consistently monitor terms that are relevant to your company, and give you control of your reputation in the leading search engines.

Note: we have been asked if we post fake reviews. We do not do this. Our ORM methods require more time, energy, and creativity. We produce blogs and mini sites to showcase your true worth, and we build rank to these new entities with white hat SEO techniques. These new websites and blogs will then outrank and push down the negative comments or reviews.

Keeping Your Message Consistent

With our strategic, sophisticated marketing and reputation management services, you’ll play a critical role in determining what content is ranked and visible, as it pertains to your business. Our expansive breadth of reputation management services can also accommodate your business needs through content creation which can be used for 2.0 sites, like blogs and social media pages. We can collaborate with your team to build successful multi-media campaigns for an upgraded brand and image across all sectors. Were not here to blast Google with loads of junk content and get meaningless back links. Online reputation management services with long term effects must be much more than spam, because Google, and other search engines, are very sharp these days, so your content has to be fresh and relevant.

Every business is different, so every ORM campaign must be custom designed. You can trust ApricotSEO to spend the time to prepare the ORM service goes to help you take control of the message that your prospects see online.

Your reputation is your business’ most valuable asset and commodity, and our reputation management experts can help you protect the brand, image, and identity you’ve worked hard to build. Through an effective multi-layered and multi-functional approach, our skilled reputation management experts target key areas to safeguard your brand from false, misinformed, or malicious press, including search engines, marketplaces, review sites, social media forums, blogs, and complaint sites. Our reputation management experts can remove unwanted content and effectively prevent negative postings from generating high rankings in search engines and high-traffic sites. Our professional team understands SEO and social media marketing and knows how to reduce destructive press and push it from the top ten results in search engines, simultaneously improving the quality of your first page results.

Note: We do not post fake reviews. Our ORM methods require more time, energy, and creativity. We produce blogs and mini sites to showcase your true worth, and we build rank to these new entities with white hat SEO techniques. These new websites and blogs will then outrank and push down the negative comments or reviews. Our reputation management experts ensure that you’re able to successfully demonstrate your quality services and products.

How do you remove negative press about my company from Google?

Our reputation management experts will capitalize on proven white hat techniques, from building sister sites, to utilizing social media, RSS feeds, blog sites, wiki, multi-media campaigns, and more to strengthen your business’ image, brand, and reputation, and build an honest representation of your business.

How to Set an Ad Schedule Bid Adjustment

An Ad Schedule Bid Adjustment is an Adwords feature that allows you to auto increase or decrease your bids on specific days or weeks.

Step 1: Go into Desired Campaign, Go to Settings Tab

Step 2: Click on the Ad Schedule Button, Scroll Down until you see Days Listed

Step 3: Click +Ad Schedule, Click +Create Custom Schedule

Step 4: Select Your Desired Days and Times

Step 5: Go to the List of Ad Schedules Below

Step 6: Click On Bid Adjustment and set it to Increase or Decrease based on your Needs


Designing a Winning SEO Strategy for 2017

Understanding the big-picture search trends and aligning that with your companies SEO goals is key. SEO is a always changing game, 2017 might include some of the biggest changes we’ve seen yet! Some times its easy to overthink SEO. Lets take a look at Google’s original (still number one) mission statement.

“Google’s mission is to organize the world’s information and make it universally accessible and useful.” – Google

Okay, so I think most of us understand that Google organizes all of the Internets information into one accessible location. The part I strongly believe is over looked again and again is the word useful!

Useful = Relevancy

In 2017 I recommend focusing on relevancy above all. Future proofing for SEO typically does not exist but in this case I believe if we keep relevancy at the fore front of our planning it can exist. Okay now lets get to the good stuff… Whiteboard Strategy.

Understanding the search trends:

Massive rise in SERP features, Google is showing many more data types and markup’s in the search results. There are 18 major markup records and many more are being added all of the time. This trend is expected to continue.

Instant answers could be King. Especially true on mobile! It’s also true on desktop as well. Google is trying to answer a lot of the queries themselves. That can mean they’re taking away traffic from you! Or it can mean there is opportunity to start answering common questions.

Intent > keywords: We’re also seeing this trend that started with Hummingbird and now, obviously, continued with RankBrain around intent, searcher intent being more important than keywords in how we target our content. This does not mean keywords are not important, actually there more important! The searchers intent is key so the slightest change in keywords can have major results. We need to understand the searcher even more in 2017.

The value of comprehensiveness has clearly been on the rise. That’s been true for a couple of years, but it definitely is a trend that continued in 2016 and we expect to continue into 2017. Google continues to improve its comprehensive algorithm allowing it to better understand our websites and the content on them.

Multi-device speed and user experience, Google’s been telling us this for several years now, and I think what we are observing is that speed is not the only user experience element. Google has taken action against large website’s with overlays and pop-ups. They’ve taken action, clearly. There are some engagement metrics that are going on there, and that sites that have better user experience and that focus on better engagement are doing better in the search results.

Unreliability of Google data? What’s New… That includes search volume data and data in AdWords. It includes inaccuracies in Google Search Console, Google’s new version of Webmaster Tools, around rankings.

Voice search is on the rise! Voice searching will impact your results in the future. The types of content you might want to produce to be in front of voice searchers is location data and answers to common questions. Your google maps listing is included in this data. For example if someone asks their phone for the best Mexican restaurant in Oakland County, Michigan, Google will search maps for the highest rated Mexican restaurant.

Machine learning and deep learning, we’re seeing it affect the search results in terms of how they’re considering links, how they’re looking at keyword searches, and how they’re looking at content. This is why keeping relevancy at your core strategy is key!

Multi-visit buyer journeys have always been important. All marketers are starting to realize this, and a lot of us are optimizing for it, which means that the competitive landscape now demands it.

Bias to brands, it’s still a thing even in 2017. We’re still seeing it, and we’re seeing it even more so. We seeing it even when those brands do not have a ton of links, which used to be the big dominating factor.

Undiminished value of links. If you’ve built an SEO presents, you’ve done a lot of these things successfully, links are certainly how you can stand out in the search results. That’s pretty much as true in 2016 and 2017 as it was in 2011 and 2012. The only caveat here is that the quality of links matters a lot more, like a lot, a lot more!

Map your organization’s top-level SEO goals JUST DO IT!


Here’s how Marketing Booker does it. Marketing Booker’s big three for 2017, grow revenue with new partnership’s, MB wants to lower costs to get more profitable and improve the upsell to existing customers. So SEO can help with these things by increasing relevancy on the things that your organization wants to accomplish, and you want to show that SEO is actually doing those things, not just that you’re trying to rank for keywords or bring more traffic, but that you’ve mapped your priorities in this way.

So we could say SEO can help by identifying searchers that partnership’s targets and influencers perform and then ranking for those. We can lower our costs to get more profitable by reducing the cost per acquisition. We’ll drive more traffic with organic search, thus reducing our dependency on Paid Advertising and other forms of marketing that cost a lot more. Those types of things are important wouldn’t ya say?

Sorry, I could not help myself!

Build a keyword content map

The basic concept is to have a list of terms and phrases that come out of your tactics and your goals, that you build a map for.

Example: “All right, here’s how we’re ranking today. Here’s the URL which we’re ranking with,” or, “We don’t yet have a URL that’s targeting this keyword phrase, and thus, we need to build it,” and then the action required there and what the priority is.

Project Management: Break down SEO into individual projects and order by expected ROI

Break down all the SEO efforts that you’re going to do to hit all these goals into discrete projects with a few things — an estimated time of delivery, the people who are assigned to it, and an ordering based on the expected return on investment. You can be wrong about this. It’s fine to be like, “Hey, we’re taking our best guess, thumb in the air. We don’t really know for sure, but we’re going to try. Here’s what we got. It’s link building for the home page. It’s our number-one priority. The value estimate is high because we currently rank number two or three for our own brand name. It’s assigned to this person, and the ETA is March 30th.” Let relevancy tie your SEO goals and Content together.

Build a reporting system that measures results and define clear metrics

Build a reporting and measurement system that’s going to show progress!  Anyone should be able to look at this and say, “Ah! This is where they’re going with this. This is how they’ve done so far.” Every project is different there are many platforms that can do this reporting for you. We recommend Dash Booker for obvious reasons. You can learn more here. Dashbooker.com

2017 is going to be one of the most interesting years for SEO and our team here at Marketing Booker wishes you the best!

If all of this sounds confusing please consider contacting us for a free evaluation!